Gina Reichert and Mitch Cope founded Design 99 in 2007 to investigate new models of contemporary art and architectural practice. Initially occupying a retail storefront space, the design studio situated itself in the public realm offering over-the-counter design consultations and marketed $99 house call specials. Now embedded in their residential corner of Detroit, Design 99 seeks out opportunities to experiment with art and design within their community.
Since 2008, the team has been developing the Power House as a test site for ideas and methods, lo and hi-tech building systems, and a point of conversation for the entire neighborhood.
In 2009, Reichert & Cope founded Power House Productions, a nonprofit organization focussed on neighborhood stabilization through art and culture.